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Blog

Plain writing on web, SEO and digital marketing.

Written for the person who has to make the decision, not for other agencies.

All articles

Everything we have published.

Owning your website: the questions to ask before you sign

Owning your website: the questions to ask before you sign

A nonprofit guide to looking credible online on a small budget

A nonprofit guide to looking credible online on a small budget

What to measure when your website is not a shop

What to measure when your website is not a shop

Using AI in marketing without sounding like everyone else

Using AI in marketing without sounding like everyone else

The maintenance work nobody quotes for, and what breaks without it

The maintenance work nobody quotes for, and what breaks without it

Why five freelancers often cost more than one team

Why five freelancers often cost more than one team

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