Traffic you can count. Leads you can price.
SEO, Google Ads, social advertising and landing pages run as one system — so you know what a lead costs and whether it was worth it. For Canadian SMEs, NGOs and growing organizations.
Clear monthly reporting · Your budget stays yours to control · Based in Ottawa, working across Canada
Four channels, run as one acquisition system.
Search brings people who are already looking. Ads bring people this week. Landing pages and tracking are what turn either of them into a lead you can count.
Not sure which channel to start with? An audit answers that before you spend anything.
We focus on business metrics, not vanity metrics.
Impressions and likes are easy to grow and hard to bank. These four numbers are the ones we report every month, and the ones we optimise against every week.
Your starting numbers come from your own analytics and CRM. If the tracking is not there yet, setting it up is the first thing we do.
Cost per lead
What one qualified enquiry actually costs you — broken down by channel and by campaign.
Conversion rate
How many of the visitors you paid for went on to do the thing the page asked them to do.
Return on ad spend (ROAS)
What each dollar of budget brought back in revenue — the number that decides whether to scale or stop.
Acquisition performance
Whether the whole system is getting cheaper and steadier month over month — not just whether last week looked good.
From audit to optimisation, in four steps.
Structured, so the budget goes into campaigns rather than guesswork. Nothing goes live before the targets and the tracking do.
Audit & objectives
We look at your current traffic, rankings, spend and tracking, then agree the goal, the audience and the cost per lead we are aiming for.
Strategy & structure
Keyword strategy, audience targeting, ad structure, landing pages and tracking are all built before a single ad goes live.
Launch & optimise
Campaigns go live and are reviewed weekly — bids, keywords, audiences and creative adjusted against the target, not left to run.
Report & adjust
A monthly report in plain language: what the results were, what they mean, and what we recommend doing next — not a page of raw numbers.
What an acquisition month includes.
Which channels you run depends on your plan and your budget. The work around them is the same every month.
Advertising budget is paid to Google and the social platforms directly. It stays in your account, under your control, and is separate from your plan.
Ready to generate qualified traffic?
A 30-minute call to look at what you are spending now, where your leads actually come from, and what a structured acquisition plan would cost.