Resources

Plain writing on web, SEO and digital marketing.

What we've learned running websites, content and campaigns for NGOs, SMEs and growing organizations — written for the person who has to make the decision, not for other agencies.

What we write about

Six topics, one point of view.

We focus on business metrics, not vanity metrics — so the writing sticks to decisions you can act on this quarter.

Websites & applications

What a small organization actually needs from a site, and when a custom tool beats an off-the-shelf one.

SEO & search

How search is changing, what still works, and which of it is worth your budget.

Content & social

Publishing on a rhythm you can sustain, and what to do when nobody is engaging.

Digital advertising

Cost per lead, conversion rate and return on ad spend — and the mistakes that burn a budget.

Design & brand

Looking consistent across every channel without a fifty-page brand manual.

AI & automation

Where AI genuinely saves time in a small organization, and where it quietly costs you credibility.

Everything we've published

This list is built from the site's own articles, newest first — anything published from now on appears here automatically.

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August 18, 2026

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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